HRM 558 DQ Questions Week 5 Day 1 Why might a researcher wish to utilize more than one question to measure satisfaction with a job? The reasons researchers need to use more than one question for measuring the satisfaction with job satisfaction are: Reliability: The average on scale of rating would be useful for measuring the internal consistency. Consistency: To analyses the homogeneity. It is useful in measuring the trustworthiness that may require asking several similar questions but not identical questions. Validity: Asking multiple questions would have accuracy of a measure to have validity in the research. The reason for multiple questions is to get clear idea about the behavior and feedback from retail customers because asking just satisfied Yes or No simply get the emotional...