Starbucks Company Organizational Strategy

University of Phoenix

HRM 531

Starbucks Company Organizational Strategy Week 1

Starbucks Company founded in 1970 has achieved to become the largest coffee company in the world with more than 7,000 stores. After the 2008 recession in the United States, it created a challenging scenario for the company. In fact, the company closed multiple under-performing stores. Howard Schultz, Chief Executive Officer (CEO), created, delivered, and executed a new mentality for the company. The purpose was to re-discovery Starbucks mission of serving the best premium coffee by delivering the human connection between employees and customers.

Howard emphasizes in improving the company way for delivering its legendary service. A unique approach that the company...