Marketing Strategy" Please respond to the following:

• From the e-Activity and the "Hit & Miss Kodak Ignores the Digital Picture" reading in Chapter 12 of the text, examine the main reasons behind Kodak reinventing itself in order to stay in business. Evaluate the level of success of Kodak's reinvention attempts. Support your position with two (2) examples of Kodak's success or failure in its efforts.

Kodak filed for bankruptcy in January 2012 having failed to keep updated with the increasing competition of the smart phones. The company planned to re - invent itself by moving away from consumer electronics and focusing on business printing technology. It introduced consumer inkjet printer that uses ink cartridges priced more than fifty percent lower than those of incumbent and has adopted...