University of Phoenix Material

Health Care Marketing Information Matrix

There are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products and services. The following matrix is intended to assist you in organizing the information contained in these sources. Consider the types of marketing messages that these information sources may contain and the reliability of the marketing message. Following the provided example, identify three examples of your own.

Source of Health Information

Type of Health-Related Information

Marketing Messages

How the Consumer May Assess the Accuracy or Reliability of the Marketing Messages

List the information source, such as Internet websites, WebMD, MedLine, or the news media.

Type...