HCS 320 Communication and Crisis

Communication and Crisis

HCS/320

When there is a water contamination problems over several towns there are steps that need to be taken. First the crisis has been identified; second a spokesperson or individuals who are the only person that is authorized to speak on behalf of the organization during a crisis. Normally the CEO is the spokesperson, but not always the primary spokesperson. A spokesperson is needed to communicate with the media, communicates with the communities that are affected and those that are not, internal and external, on camera interviews, public meetings, meeting with employees, and ect. This spokesperson is under fire to answer questions, so having just one person to take on this is important.

"Avoid the phrase "no comment" because...