Harley Davidson Company Analysis

Haley Davidson plant Analysis

Abstract

This paper analyses the Harley Davidson Company from a company that almost went bankrupt to a company that experiences a double increase in terms of growth yearly. Many companies are continuously looking for ways to improve their returns over and increase their scope in terms of market share. This company is one of the many that has implemented new marketing styles and improvements in its business to be able to defeat its competitors. The main focus of this paper is on analysis of the company and the strategies it has implemented to bring it success over the years.

The company has up to 1800 employees and 1500 supply reserves everywhere. Their main focus is on production of heavy-weight motorcycles that is reliable and...