JeNae Jones Professor Austin Marketing 335 Hallmark Cards Case

1. Consumers continue to by hallmark cards, because Hallmark has traditional products and brand. Ambassador cards: retailers such as grocery stores, drugstores, and discount stores. Warm Wishes: 99 cent card designed to help hallmark compete against card retailers. Shoebox Greeting: a collection of witty irreverent greeting cards. Mahogany: A greeting card line created specifically for African American customers. The Tree of Life: Line of cards for Jewish consumers for holidays, such as Passover. Keepsake: ornaments and party express party such as products.
2. How would a consumer knowledge and involvement across situation such as wedding, graduation, and Birthday? Birthday cards vary from teenagers to adults For a...