Chapter 5 - Global Political and Legal Environments

Managers will be need to concentrate on 3 areas

The political and legal circumstances of the home country

Those of the host country

Bilateral and multilateral agreements, treaties, and laws governing the relations between host countries and home countries

Home country political and legal environments

Another area in which governments may attempt to aid and protect the global marketing efforts of companies is grey-market activities

Products that enter markets in ways not desired by their manufacturers

Four main areas of governmental actives are of major concern to the global marketer here

Embargoes or trade sanctions

Are used here to refer to government actions that distort the free flow of trade in goods, services, or ideas for decidedly...