To: Jean Latz Griffin, CEO of American Cars Inc.

From: Bradley Jameson, head of marketing

Re: Geodemographic Clustering and our new marketing plan

It has come to our attention here in the advertising department that the concept of geodemographic clustering could help our company market our current line of vehicles. Currently we offer several types of vehicles, but it has come to our attention that sales are lacking on two particular models, the ABX model luxury sedan, and the BCX model economy sedan.

First thing, geodemographic clustering is the underlying rationale or theory that "birds of a feather flock together." This theory states that people or families of a similar socioeconomic background tend to cluster together by occupying the same neighborhoods or communities. Although our...