Gender, Class, and Race Stereotypes in American Television

Gender, Class, and Race Stereotypes in American Television

A Content Analysis

Gender, class, and race stereotypes abound in contemporary society, much like they have done throughout human history. With the advent of television, however, stereotypical assumptions have become so pervasive, and so diffused, that some call for a serious and purposeful scrutiny of television's contents. On the following pages, various content analyses of television programs will be addressed, followed by discussions on the greater implications race, class, and gender stereotypes have on society. The research method most often used in studying media images is called content analysis. Content analysis is a descriptive method in which researchers...