Enterprise Technologies and the Value Chain

Unit 5 Assignment

Kaplan University

GB570: Managing the Value Chain

Professor John Craddock

Enterprise Technologies and the Value Chain

Businesses today move at an incredibly fast pace compared to just 20 years ago. The pace that businesses move on today is driven by the technology advancements that have brought improvements to each part of a company's value chain. Now, customers have higher expectations since technology has given companies the chance to respond to the needs of customers at a faster rate than before. For companies "Monitoring customer responses and changes in partner capabilities and expectations enables a competitive advantage position to be established and maintained" (Walters, 2007). In order for a company to be...