Value Chain Analysis

Unit 4 Individual Project Assignment

Richelle Cooper

GB570 Managing the Value Chain

Professor Dr. Rita Gunzelman

Kaplan University

March 4, 2014

Value Chain Analysis

The digital economy has emerged via the growth of globalization. From this expansion, ideas such as e-Commerce (electronic commerce) and e-Business (electronic business) have arose as the electronic substitute to the conventional way of conducting trade and/or business. During the past decades, e-commerce has become more and more vital for organizations globally. Today, technology is growing at a rapid pace and organizations are forced to implement new technologies. As organizations will need to modify their business strategies, e-commerce will play an important role. The industry of...