The Tata Nano: The Peoples Car (A) and Maslows Hierarchy of Needs Please respond to the following: From the case study, categorize the Nanos marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for consumer marketing. In your own words, outline a plan that Tata could implement in order to make the process to purchase the Nano more efficient for potential buyers.

• From the scenario, analyze each level of Maslows hierarchy of needs, and articulate the level which most affects you when making a purchase. Provide support for your rationale by utilizing an example. ANSWER:

1. The NANO has been projected as a poor mans car. With prices almost less than the cheap cars on the Indian roads, the TATA NANO...