Frequent shopper program

University of Phoenix

Frequent shopper program

The development of kudler fine foods frequent shopper program is designed to reward loyal customers based on their frequency and spending levels. Frequent shopper programs are marketing strategies that are "enabled by point-of-sale technology to record and store customer purchases in exchange for rewards" (appel, p. 156, 2006). Further development of the frequent shopper program will focus on web based consumer shopping otherwise known as a business-to-consumer program. Web based advertising will contribute to cost reduction and provide effective consumer awareness. The sales and marketing team have established a sustainable frequent shopper program in an effort to increase revenue by almost 5%. Implementation of...