Ford Motor Company

Ford Motor Company:

An Analysis of Employee Motivation and Morale

Table of Contents

Overview 2

Introduction 3

Clues from History 3

Ford & the Other Guys 6

Innovation & Motivation 8

The Family 12

Cutbacks 13

Conclusion 15

Works Cited 16

Overview

The purpose of the following paper is to inform the reader about possible techniques of behavior modification in an attempt to solve motivational problems with workers at Ford Motor Company. Information on the company's history, current and future outlooks, and human resource problems will lay the foundation to apply proven methods of increasing motivation. The paper is concluded with a look into the effects of cutting costs on employee moral along with a summary of proposed methods for solving the loss of motivation at Ford....