Financial Plan Lifestyle Fitness Bus 402

Week 8 Assignment 2

Bus 402

Table of Contents

Guerilla Marketing Plan 3

Guerilla Marketing Introduction 3

Strategies 3

Execution 4

Location 4

Layout 4

Financing 5

FINANCIAL PROJECTIONS 6

6.1 Profit & Loss 6

6.2 Cash Flow (06/24/2014 to 06/24/2017) 7

6.3 Balance Sheet 9

Liabilities & Equity 10

6.4 Break-Even Analysis 11

References 12

Guerilla Marketing Plan

Guerilla Marketing Introduction

The goal of Lifestyle Fitness Guerilla marketing strategy is to grow membership in a low cost effective way.

Strategies

Market to area businesses:

Lifestyle Fitness will work with other business in the area by setting up tables in the offices and providing lunch. We will provide membership information and benefits and extend membership with no startup fee.

Area...