Week 4 Team - Consumer Decision Making MKT/435

Week 4 Team - Consumer Decision Making

Situational Influences

Developing a successful marketing strategy to promote the Alexa Echo speaker, is very important and must be done in for the company to strive and meet sales quotas of the product. When marketing strategies are developed, we should consider each of the situational influences such as communication situation, purchase situation, usage situation, and disposition situation. Because situational influencesare just temporary conditions that overall affect how buyers behave meaning whether they actually buy a product or not, buy additional different products, or simply decide not to buy the product. They include things like physical factors, social factors, time factors, the...