Final Project BA181 Grantham University (4 Pages 511Words)

Walmart is the biggest retail chain in the world. Wal-Mart has just about everything we need. I shop at this store two to three times a week. In my area they are open 24 hours a day, and they even have online shopping available. They make billions every year. Every successful business abides by the four Ps of marketing. The Ps are product, price, promotion, and place. The strategies included in the companys current marketing mix have already shown considerable success. Thus, it is realistic to continue using it as is. The first P is product. The product for Walmart is retail service. Walmart gains its customers by providing convenient and effective service to its customers. Walmart trains all their workers to be...