Final Paper Managerial Marketing BUS620
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Description
Final Paper
Eric Torrescarcovich
Ashford University
Managerial Marketing BUS620
Dr. Sharif Muhammad
August 09, 2010
Table of Contents
Abstract?????????????????????????????????.?...3
Market Plan???????????????????????????????.?.....4
Executive Summary of Marketing Plan????????????????????.??..5
Analysis of current Situation????????????????????????.??..5
Company Overview????????????????????????.???5
Customer Analysis????????????????????????.???..7
Competitor Analysis????????????????????????.??...7
Microenvironment Analysis????????????????????....???.8
Market Segmentation????????????????????????????.......8
Marketing Strategy??????????????????????????????...9
Product???????????????????????????????...10
Price????????????????????????????????...10...
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