ZAINEB BAIG

Marketing Research

Winter 2015

Final Exam

All papers are due by 11:59 p.m. on Friday, January 16, 2015. They should be submitted electronically through the system in the Blackboard. There are 11 questions on this test. You should finish the test independently. You can use your book, course slides, or any online resources, but please do not just copy and paste them. Paraphrase those sentences carefully and give a citation. If you have any questions about the test, you should consult with the instructor (at school between 1 and 3 pm (today) or via email). Any student who collaborates with others (evidenced by identical answers, for example) will automatically fail the test.

Please be careful and do not forget to save your answer sheet when you close the Word file.

To indicate...