Strategic Initiative

University of Phoenix

FIN 370

PepsiCo's Strategic Initiative

PepsiCo is a worldwide company in an industry that is highly competitive. In the annual report the company has stated that they "compete with major international food, snack and beverage companies that, like us, operate in multiple geographic areas, as well as regional, local and private label manufacturers and other value competitors" (PepsiCo annual report 2013). They have big labels like Pepsi, Frito-Lay, and Quaker foods but even with those brands one must innovate to keep competitive or end up like Hostess Brands. How do they do this? How do they innovate? The plan is simple; they must retain and hire top talent. There are many things involved with the hiring and retaining top talent, even...