FIN 370Strategic Initiative PaperMcDonald

Abstract

McDonald's has been in business since 1955. Through many years of great strategic and financial planning, it has become one of the most successful food chains in the world. In order to continue its great success, McDonald's must continue to adapt to change. In this paper we will discuss the strategic and financial planning that would be necessary to keep McDonald's on top of the food chain.

Strategic Initiatives

Strategic Plan

McDonalds is a corporation that has great success because of good strategy and planning. In the next five years, McDonalds needs to keep up with the changes of the consumer and social trends that bring an impact to the bottom line. As noticed, recently McDonalds has changed its image to appeal to a greater...