Fast Food Industry

Fast Food Chains

Abstract

The purpose of the study is to analyze the application of concepts and theories of managerial economics in relation to the actual data and information from the fast food industry and related companies.

Two fast food chains have been studied and analyzed throughout the project. MacDonald's and Burger King have been chosen as part of Fast Food industry because both companies are the biggest and closest competitors of each other; they both provide an insight of the frame of the industry, advantages and disadvantages of franchise system and production techniques, demand and supply chains, keys of success and weaknesses that could bust or hinder growth in short- and long-term.

The study concentrates on demand and supply structure in the industry,...