SWOT Analysis Essay Importance During a period of growth, change, and financial pressure from investors and shareholders, EZ-Pleeze must devise strategies to ensure financial stability, larger quantities of supply, and forward movement. For them to achieve their goal of becoming one of the top three corn and potato producers in the U.S. and the world, EZ-Pleeze needs to examine their strengths, weaknesses, opportunities, and threats (SWOT) as they forge ahead (Western Governors University [WGU], n.d.). As CEO and founder Tim Burnes steps down as the head of the company, many strategic decisions must be split among the remaining chiefs, namely Brian Jansen (Operations), Karen Haley (Financial Officer), and Lisa Tye (Executive Assistant). Therefore Jansen, Haley, and Tye must...