Microsoft Word format

An executive summary template which can be edited to help you write a business plan. Includes description of the company, market, management team, operations, and financial requirements. Here is some sample content:

A good business plan always requires a good Executive Summary, and a solid Executive Summary can also serve as a quick pitch to a potential investor.

Executive Summary Template

[The Company] was founded in [year] and [describe what your business does or its principal mission or objective. For example and is a growing manufacturer of pencil lead]. Our principal offices are located in [x].

Business/Product or Service

[The Company] makes [describe your product/service line].

The Company produces/provides the following products/services: [list products here in order of

significance].

Presently, our [main product] is in the [pick one of: introductory, growth, maturity] stage. It competes primarily based on [competitive advantage]. Our future plans include developing [x, y, and z] in [year or timeframe].

The Market

We define our market as [define market. e.g. womens athletic apparel, kitchen appliances, small business software]. The total market size was approximately [$x] last [period available], and is expected to grow by [x%] by [year]. We currently hold [y%] of this market and believe we can capture [z%] of it by [year]. Some of our most notable customers include [examples of customers].

Competition

We compete directly with [x and y] and alternatives to our product include [u and v]. Our product is

unique/superior because of [x]. We have a competitive advantage because...