Executive Summary and Final Marketing Plan

Marketing Plan HUH Surgical Service Center of Excellence

Marketing Plan: HUH Surgical Service Center of Excellence

0.1 Company Overview

A private, nonprofit three hundred fifty-bed hospital, the institution is the nation's only teaching hospital located on the campus of a historically Black university. The rich tradition of leadership and service at HUH dates back to 1862. Over the course of its 145-year history of providing primary, secondary and tertiary health care services, HUH, a Level 1 Trauma Center also has a Center for Weight Loss Surgery, Cancer Center, Center for Sickle Cell, Diabetes Center, and a Heart Center. In April 2007, the Hospital ranked number one among selected area hospitals on 19 quality measures published by the U.S....