Executive Summary

Executive Summary

Currently, EZ-Pleeze holds the position as the leader in research and development (R&D) and innovation and creativity (Western Governors University [WGU], n.d.). Although EZ-Pleeze has modified its business strategy by raising prices and product quality, the overall goal to best serve the public has never been stronger. EZ-Pleezes target customers are health-conscious consumers that want to live stronger, fuller lives, which includes people from all demographics from all over the world. After investing over 20 Million in technology, EZ -Pleeze positioned themselves as an innovative leader in the industry (Western Governors University [WGU], n.d.). As consumers shift to healthier consumption of...