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Description
Business Strategy C714 Task 3
Currently, EZ-Pleeze is a top 5 producer of corn and potato products in the United States. Their vision it to get to a top3 producer. They currently supply over 50% of the nations fast food restaurants, many of whom wish to go global. Their biggest asset is their employees and they provide them with many great benefits. They are a leader in Research and Development and are widely known as good corporate citizens. However, their profits are thin and cost of golds sold is high. Lately, there has been some negative publicity surrounding labor and government regulations. All of this combined with their CEO stepping down, the company is in need of a new business strategy.
Their mission statement identifies the product; which is corn and potato...