WEEK 3 DISCUSSION 1 "Business Analytics" Please respond to the following: Examine the role of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM). Determine how each system can play a critical role in managing value chains. Examining the role of Enterprise Resource Planning shows that ERP plays a vital role in managing value chains by integrating information for all departments into a shareable database for improved communication. A business strategy such as Customer Relationship Management is used to adapt to forever changing customers wants and needs. This strategy assists in building customer relationships resulting in increased revenues and profits for the company. CRM can track competitors, effectiveness of the companys advertisement and sales, and...