Week 3 Discussion 1 Evaluate the value of assigning appropriate brand identities to represent health care goods, services, and institutions. Provide support for your rationale. Assess the value of Calder and Reagans Brand Design Model as a device for systematically guiding health care marketers through the process of formulating brands. Explain one (1) reason why a SWOT analysis is needed to help health care organizations understand competitor brands. Provide two (2) examples from a health care organization with which you are familiar that support the value of Calder and Reagans Brand Design Model. Brand identity is based on a thorough understanding of the firms customers, competitors, and business environment. The brand identity needs to reflect the business strategy and the...