Ethnocentrism (2 Pages 623 Words)

Ethnocentrism, an important concept in intercultural communication (IC), has been thoroughly discussed and investigated in present researches and studies. We may regardethnocentrismas the feeling that ones group has a mode of living, values and patterns of adaptation that are superior to all others. Berry and Kalin concluded thatethnocentrismis lacking acceptance of cultural diversity and intolerance for outgroups. According to Bennett et el. (2004), an individual with ethnocentric views will avoid cultural differences through denying its existence, raising defense against the differences and minimizing its importance. Under such circumstances, potential communication problems could result in misunderstandings (Neuliep &...