Ethical issues in marketing to children Lycourgos Angela Loizos editedin Other (Other) by Shon85
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Marketing Regulation and Consumer Behavior: Ethical Issues in Marketing to Children
Angela Hadjiphani Primary School Teacher St. Lazarous Primary School
Lycourgos Hadjiphanis Lecturer Marketing and Research Course Coordinator Postgraduate Diploma in Business Administration College of Tourism and Hotel Management
Loizos Christou Senior Lecturer Accounting, Economics and Business Studies Course Coordinator Business Studies College of Tourism and Hotel Management
Abstract Marketing ethics is the area of applied ethics, which deals with the moral principles behind the operation, and regulation of marketing. Children are identified by marketers as immensely powerful consumers. Such potential profitability has highlighted childhood as an economic construct and accompanied an aggressive...