Ethical issues in marketing to children Lycourgos Angela Loizos edited

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Marketing Regulation and Consumer Behavior: Ethical Issues in Marketing to Children

Angela Hadjiphani Primary School Teacher St. Lazarous Primary School

Lycourgos Hadjiphanis Lecturer Marketing and Research Course Coordinator Postgraduate Diploma in Business Administration College of Tourism and Hotel Management

Loizos Christou Senior Lecturer Accounting, Economics and Business Studies Course Coordinator Business Studies College of Tourism and Hotel Management

Abstract Marketing ethics is the area of applied ethics, which deals with the moral principles behind the operation, and regulation of marketing. Children are identified by marketers as immensely powerful consumers. Such potential profitability has highlighted childhood as an economic construct and accompanied an aggressive...

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08/06/2016
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