Air Asia is a domestic airline service that provides flights within Thailand and nearby countries. The destination to Phuket is a very popular flight for this airline because Phuket is one of the most famous islands in the Andaman Sea south of the mainland of Thailand. Air Asia uses a simple laid out ad that is eye catching and has a very modest design. Placed in a high traffic area, many people can grasp the message the advertisement is attempting to convey. With its quick and easy to read message, it implies that it is inexpensive to use this airline. It also uses a play on words that uses Phuket as a double meaning. Therefore, this printed advertisement is an effective tool to convince customers to use Air Asia because it presents convenience and low cost, triggers personal...