Eng 101

ENG 101

"Like a Good Neighbor State Farm is there"

More than ninety-five percent of Americans own a car. This also means by law that ninety-five percent of Americans should own car insurance, but unfortunately not everyone does. For eighty-nine years State Farm has used the motto, "Be fair and do the right thing for the customers." Since the 1940s State Farm has been the nation's top auto insurer. It is important for State Farm to showcase, through television commercials, what their company can do for the customers. In 2010, State Farm created their new powerful imaginative "Magic Jingle Parking Lot" commercial to maintain their audience while keeping up with their o competitors.

The commercial I decided to use was the one where three women are walking to the parking lot as they...