Effects of Social Computing on a Business

What you need to know

Social computing is the next step in communities, and it is here to stay.

Most CIOs are using social computing now for internal workplace empowerment.

A few organizations, especially those that are actual communities, have had great success online with social computing.

Consumer brand companies see social computing mainly as a brand enhancing, 'must try' activity.

Recommendations

Use social computing as an internal and external channel strategy.

Begin deployment in selected areas of the workplace to enhance communication and collaboration.

If you deploy social computing in business-to-business situations, expect the same benefits as in the internal workplace: Enhanced communication, collaboration and access to information....