Effective Sustainable Business Leadership MGT360 (3 Pages Words) Leader Richard Branson of Virgin Group Richard Branson has made himself an honorable person, the one that has the courage to follow the expectations and meet the needs of everyone who believes in him. He is a very successful business entrepreneur that took determination and belief on the creation of its own product. Richard Branson is a person with strong communication skills, and its this strength that enables him to effectively sell his ideas. He was a promoter of his own opinion. His creativeness and the assumption of getting to know what most people like was the main point of his ideas. His Passion is perhaps the most important trait of the successful entrepreneur. He loves what he does and therefore he is...