Effective Marketing Plan -Peapod

Marketing Analysis and Strategy

Table of Contents

1.0 Executive Summary??????????????????..... 3

2.0 Situational Analysis?????????????..??.. ??.... 4

2.1 Market Summary???????????????..????... 4

2.2 SWOT Analysis????????????????????... 6

Strength?????????????????????.. 6

Weakness????????????????????? 6

Opportunities???????????????.................. 7

Threats?????????????????????? 7

2.3 Competition??????????????????.................. 8

2.4 Product (Service) Offering????????????????.. 10

2.5 Keys to Success????????????????????... 11

2.6 Critical Issues?????????????????????.. 11

3.0 Market Strategy????????????????????... 12

3.1 Mission???????????????????????? 14

3.2 Marketing Objectives??????????????????.. 14

3.3 Financial Objectives??????????????????? 14...