Matt McLennan

ECON 300

Mr. Wells

9 February 2012

Current Event Submission #7

While browsing through Fortune magazine lately I came across an article talking about "The Solo Economy" and how many marketing companies are starting to direct their advertising to the quickly growing single crowd. It has been found that nearly 50% of adults today are unmarried and 28% of them live alone. This attributes economic spending of 1.9 trillion per year! Marketers can no longer choose to ignore this and the transition to advertising to the single crowd as well as couples and family is becoming evident. Typically, single consumers living on their own have a sufficient income as well as spending money. While some don't necessarily choose this lifestyle, others love it for the freedom and ability to...