Big Drive Auto

ECO 561

Big Drive Auto is a company that is in the process of redefining its market position in the automobile, truck sales and service industry. Our long range direction and decisions as a company are focused on creating a loyal repeat customer base. The new marketing and advertising initiative being launched paints an image of happy customers who feel "Big at Big Drive". We want to provide the customers with both their short and long term auto needs. Big Drive will sell you the car, service and products under one roof. Every customer will be treated as a celebrity. Brand image for Big Drive will become synonymous with all things auto and truck

The recommendations for Big Drive Auto to change to a fleet of more fuel efficient vehicles are supported by the...