ECO 550 Anielli Eugenia de Padua Guimaraes Week 2 Check Your Understanding

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Week 2 Check Your Understanding:

Chapter 3 Problems 3, 4 and 7

Chapter 4, Problems 5, 6 and 7

By:

Anielli Eugenia de Padua Guimaraes

To:

Dr. Gil Ramos

ECO 550: Managerial Economics

April 24, 2013

Week 2 - Check Your Understanding

Chapter 3: Problems 3, 4 and 7

Problem 3. The Olde Yogurt Factory has reduced the price of its popular Mmmm Sundae from to . As a result, the firm's daily sales of these sundaes have increased from 1,500/day to 1,800/day. Compute the arc price elasticity of demand over this price and consumption quantity range.

Q2 1800

Q1 1500

P2

P1

EP 1800 - 1500 300/1500 .20 or 20% Q

   -   -.5/   or -22% P

    EP 

The arc price elasticity is -...

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