ECO 415 Week 4 Individual Assignment Hello I'm Your Motivational Speaker

Individual Hello, Im Your Motivational Speaker

You are renowned business guru and motivational speaker Mai Biz. You have been contracted by a prestigious national business organization to deliver a two part seminar on a couple of todays hottest business topics: competitive advantage and international business.

Create a full 1,750- to 2,100-word transcript of your planned speech to meet the organizations request.

Address the following questions for each topic:

Topic 1: Achieving Competitive Advantage

How does the creation of value lead to competitive advantage?

How may a firm achieve competitive advantage? Consider strategies of cost leadership, benefit leadership, and degrees of focus.

How does the price elasticity of demand affect a firms strategic positioning for competitive advantage?

What factors and strategies allow a firm to sustain competitive advantage? Cite at least one real life example of success and one real life example of failure in your explanation.

Topic 2: International Business

What additional risks do multinational corporations face, and what additional opportunities do they enjoy when compared with domestic firms?

What strategies may a multinational corporation use to best take advantage of the opportunities discussed above?

What strategies may a multinational corporation use to best mitigate the risks discussed above?

How does achieving competitive advantage at an international level differ from achieving competitive advantage at a domestic level? How may a firm strategically position itself for international competitive advantage? Cite at least one example or strategy specific to international business.