ECO 415 Week 2

Learning Team Maximizing Profits Within Markets Paper

Select one of the following companies:

Pepsi-Cola Company

Wal-Mart Stores, Inc.

Lowes

Starbucks Coffee Company

Barnes & Noble

Amazon.com, Inc.

Hewlett Packard Development Company, L.P.

Dell, Inc.

The Walt Disney Company

Microsoft

Write a 1,750- to 2,450-word paper:

Summarize the differences between the four market types.

Provide a general explanation of how business may maximize profit within each market type.

Identify the market type in which the selected business exists.

Explain how this market type affects the selected businesss ability to maximize profits.

Determine the optimal profit maximizing strategy for the selected business within its given market type.

Explain specifically how this strategy may be used to maximize profits within the given market type.

Format your paper consistent with APA guidelines.

Discussion Questions

In what market type would you most prefer to manage a business? Explain why. What skills do you have that would allow you to be especially successful in this market type? In what market type would it be most difficult for you to manage a business? What is it about the competition within this market type that would make success a challenge?

How would you characterize the competition (market structure) in the restaurant industry? Are there submarkets? If so, do these submarkets have distinct competitive pressures? How may a restaurant maximize profits?