Kudler Fine Foods

ECO 365

Kudler Fine Foods

Kudler Fine Foods (KFF) is a specialty gourmet store established in 1998 in La Jolla, Ca by Kathy Kudler. Kudler has since opened two additional stores in Del Mar and Encinitas. Kathy Kudler is requesting a market analysis, a review of competitive strategies and recommendations based on the results to maximize profits. The consultation will cover marketplace competition while defining the strengths and weaknesses of KFF. Positive and negative points of KFF's market structure will show competitive strategies that can contribute to long-term profitability.

Currently, KFF has minimal competition and owns a substantial portion of its market share. From the 2010 and 2011 customer marketing surveys, strengths and weaknesses of KFF strongly...