ECO 365 Current Market Conditions Competitive Analysis

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ECO 365 Current Market Conditions Competitive Analysis


Makerecommendations on how your organization can maximize their profit-making potential, and successfully compete in the new market. Consider the effect your recommendations may have on marginal revenues and costs.

Current Market Conditions Competitive Analysis

A short history of the Nike organization and a description of their product.

Phil Knight and Bill Bowerman were two ambitious men that developed a change in athletic footwear that is known as Nike. Bill Bowerman was a nationally respected track and field coach at the University of Oregon, who was constantly seeking ways to give his athletes a competitive advantage. He experimented with different track surfaces and changes in running shoes. But the established footwear manufacturers of the 1950s ignored the ideas he tried to offer them, so Bowerman began creating shoes for his runners.

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Writea 1,400 - 1,750-word paper of no more than analyzing the current market conditions. Address the following topics:

A short history of the organization and a description of their product

Factors that affect demand, supply, and equilibrium prices in the market in which the competitor organization operates: Define the market for your chosen product, including an analysis of its competitors, potential customers, or potential buyers.

Any issues or opportunities your organization or industry faces that affect its competitiveness and long-term profitability with regards to your product: This may include, but is not limited, to the following elements.

Price elasticity of demand

Technological innovation

The relationship between the amount of labor & capital employed and the law of diminishing marginal productivity

Cost structure

Factors affecting variable costs, including productivity and others that change the supply of and demand for labor

Factors affecting fixed costs

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