ECO 365 Current Market Condition and Competitive Analysis

SAMPLE

Introducing a new product to a market can be costly to a company if not thoroughly analyzed. There should be a demand, and if not already acknowledged, then a demand will need to be created. Luckily, the demand for gaming is high. Most gamers look for the next big item, i.e. device or game. Nintendo has a great opportunity to turn this demand from wired stationary devices and small wireless handheld devices into an on-the-go Wi-Fi gamers dream product. This demand should give Nintendo some fair profit margins on its next big product; NintenTab.

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Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product's potential success. The analysis will focus on your primary competitor in the product's market.

Selecta potential competitive organization and a product in that organization.

Writea 1,400 - 1,750-word paper of no more than analyzing the current market conditions. Address the following topics:

A short history of the competitor organization (a real firm) and a description of their product.

Factors that affect demand, supply, and equilibrium prices in the market in which the competitor organization operates: Define the market for your chosen product, including an analysis of its competitors, potential customers, or potential buyers.

Any issues or opportunities your organization or industry faces that affect its competitiveness and long-term profitability with regards to your product: This may include, but is not limited, to the following elements.

Price elasticity of demand

Technological innovation

The relationship between the amount of labor & capital employed and the law of diminishing marginal productivity

Cost structure

Factors affecting variable costs, including productivity and others that change the supply of and demand for labor