Dominos Marketing paper c212 part
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Description
Experience the new Apple Pie Dessert Pizza
and the Bacon Cheeseburger in surrounding
Marketing c212
Program Mentor:
Master of Business Administration Program
Western Governor University
Table of Contents
Introduction and New Products and Services Identification of the Global Market Inherent Risks Competitive Advantage Distribution Channel Pricing Strategy Promotional Strategy References
New Product and Services In 1960, two brothers, Tom and James Monaghan, decided to purchase a restaurant location for 900 and named the restaurant Dominick's. Later, Tom renamed the restaurant to Dominos Pizza. Dominos Pizza is known for its delicious pizzas from small, medium, large, to extra-large. Over the decades, Dominos has grown from one pizza restaurant to...