Diversity Management At McDonalds

Diversity Management

You are the chairman of McDonald's Corporation (the fast-food restaurant chain). Explain how effective diversity management can be used to support McDonald's business strategy. You must make the business case for diversity, and you should explain the following three approaches to making the business case: ? legal case ? bottom-line case ? ethical case

1. Summary of the paper

This article about the case of McDonald's raises the question of discrimination. Especially, it focuses our attention on the impact of demographic differences in the McDonald's.

In fact, sources of discrimination are much more varied. We can consider the cases of the gender, age and ethnicity which are in general the most frequent, but as we can see in this...