Determine how market commonality and resource similarity impact Apple's competitive standing in terms of its main rivals. Provide specific examples to support your response

-Determine what additional steps Apple's competitors are likely to take and how Apple will most likely respond. Explain your rationale

The situation has been a disaster for Apple's competitors. iTunes holds a commanding lead over its rivals, selling more than 75% of all digital songs, according to NPD Group, a company that provides tracking of consumer music purchases. The second place digital music store, eMusic, can't sell any major label hits because it refuses to copy protect them. Instead, it relies on independent labels for content. But eMusic has 9% share of the market, largely because you can play its...