The New Frontier: Data Analytics Kendra Robinson CIS/500 January 18, 2014 Jacob Ogunlade The New Frontier: Data Analytics In todays complex business environment, the field of data analytics is growing in acceptance and importance. It is playing a critical role as a decision-making resource for executives, especially those managing large companies (Deloitte,2013). Data analytics refers to the specialized software, capabilities, and components all geared toward exploring huge volumes of data to provide greater insight and intelligence (Turban, 2013, p. 6). This allows for complete processing and understanding of the data being reviewed to manipulate and uncover characteristics surrounding the information, which could effectively assist the business. When performing data analytics...