Customer Loyalty

Research paper on building customer loyalty. Minimum 5 pages double space, use of at least 3 in text sources, works cited page, MLA format, sources have to be scholar type work or books, no Wikipedia or unreliable sources.

Customer is regarding as king and hence for every seller customer is the key who can change their fortunes. Therefore adding new customer and retaining them is a very critical task for any organization in order to enhance its market share which adds to the top line of the organization. In the era of cut throat competition each firm is devising innovative and dynamic strategies in order to combat its competitors as well as adding new market in their portfolio. This activity requires lot of energy and efforts in order in order to maintain a consistent...